The Barclays Premier League match this weekend at Stamford Bridge between Chelsea FC and Everton FC will also be the first inaugural Game for Equality. The match will feature Chelsea’s Building Bridges campaign working hand in hand with Kick It Out, Football v Homophobia, the Premier League and the Football Association to take down discrimination in all its shapes and forms. The Building Bridges campaign was founded in 2010 by the club to promote outreach and awareness in the community.
Chelsea Football Club’s official Twitter account with the announcement here:
— Chelsea FC (@chelseafc) February 17, 2014
Chelsea and Senegal striker Demba Ba will be the club’s ambassador for the Building Bridges campaign and having been the subject of discrimination in the past he is a great candidate to do so. Ba is also an openly practicing Muslim and he has faced discrimination for his religion as well as his race. Ba spoke to the media and said:
“I’m proud to be asked to be the ambassador for this campaign as it is important we as a club stand up to all forms of discrimination. I support all work promoting equality, and believe days like this will help get the message out there. There is no place for discrimination. Our club and our communities should be open to all regardless of race, religion, gender or sexuality.”
The Building Bridges logo will be on the players’ shirts for the first time and they will warm up in special shirts for the occasion. This is a wonderful move by the club to help promote tolerance both on and off the pitch and Ba is a fantastic ambassador as he always carries himself with class and dignity. Lets hope for the sake of our Premier League title hopes that the players on the pitch are not quite as tolerant or accepting of Everton when the match begins.
Follow us on Twitter at @PrideOLondon
Like us on Facebook at The Pride of London