Chelsea FC and Brazil defender David Luiz was recently included in an ad campaign for the new Nika Magista along with stars such as Neymar, Andres Iniesta, Thiago Silva and many more. The campaign was built around the mystery of the boot by showing a host of players reacting positively and playing with boots that were blurred out. The boots were part of the Nike Flyknit series of athletic shoes and cleats that are designed to fit like a sock but perform like a high performance piece of equipment.
The Nike Magista advertisement here:
After the international friendlies on March 5th, Nike decided to end the speculation and mystery and revealed the boot to the masses via social media. Players like Neymar and David Luiz who have a fanatical following on Twitter and Instagram were among the first to display their new Magista boots. While the idea of striking a ball with a boot that is knitted may not sound like a pleasant experience, players seem to enjoy the comfort it offers. Adidas has also launched a knitted boot which can be seen here, The Primeknit FS, as they’re called, will be debuted by Luis Suarez on March 16th.
Luiz revealing the Magista on his Instagram account:
Nike has released a new series of boots before every major tournament with the last being the Nike Clash Collection before Euro 2012 in Poland and Ukraine. The Magista campaign is a lead-in to the marketing blitz that will be World Cup 2014 and with the home nation being a “Nike country”, the American company’s familiar logo will be featured left and right. Nike clearly chose players with significant star power and it is good to see that they recognize the talent and marketability of Chelsea’s resident “geezer”.
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