Mourinho is Yahoo’s New Global Football Ambassador


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This post comes to you from The Pride of London contributor Ahmed Faraj. Check him out on Twitter at @AhmedFudge.

Yahoo and the Special One are teaming up this year as Jose Mourinho will be Yahoo’s “Global Football Ambassador” for one year. Given Jose’s status in the world of football it will be no surprise if they sign him on for much longer. Yahoo wasted no time with this announcement as Jose made his first post on Tumblr, a microblogging and social networking website owned Yahoo.

While the majority of the post seemed generic and a shameless self-promotion from Yahoo, “…teaming up with Yahoo as well as Tumblr lets me reach a huge audience from Brazil to the US to the UK – whether they are in front of their computers or on their smartphones or tablets.” The announcement truly is perfect timing as there are less than 100 days left till the World Cup begins. It remains unclear whether all of the content Yahoo’s Global Football Ambassador will be provided in English or if Yahoo be exploiting his ability to speak five languages, Portuguese, Spanish, English, Italian, and French.

While Yahoo is known for being one of the most popular sports content providers in the United States it has not enjoyed that privilege as much outside the states. If anything, signing Jose Mourinho has made their ambitions clear, becoming a central figure in the world of football. Having a man who’s popular with in the media and even more popular with the fans is the perfect bridge for the tech giant. Although details of the partnership were not provided, it will be something journalists will be itching to ask about in the pre-match conference as we host Tottenham Hotspur this Saturday.

The one thing that is guaranteed with Jose being Yahoo’s Global Football Ambassador is that we’ll be able to hear from the Special One himself on a regular basis, while other managers are off vacationing in some exotic island in the Caribbean. Just as Jose finished off his Tumblr post: “You might not always agree with me, but I promise you, it’ll always be interesting!”

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