Nike Unveils New England World Cup Kit

Courtesy of Flickr user Phil Cole

The FA and Nike unveiled the England World Cup kit for this summer’s tournament in Brazil today and it has divided opinions of England fans on social media. Many fans dislike the simplistic design calling it far too plain or in the words of some Twitter users, “the England kit looks like a practice jersey”. Nike, as it usually does, has included all kinds of little design features such as a slight pin-striping that is hard to see unless the shirt is under close inspection.

They also included a white satin tape on the home kit and an “optical illusion” St George’s Cross, which can only be seen from a distance. Most national team jerseys are usually quite plain so its no surprise here that Nike went with more “classic” look but to be fair it does look like a white v-neck shirt with some logos slapped on to the front.

The England World Cup kit for their “home” matches:

The England’s World Cup kit for their “away” matches:

What has most fans in agreement is what they call an outrageous price tag for the new kits. Nike is advertising the new kits at £90 for the “match official” version worn on the field and £60 for the “stadium” which does not feature the same fabrics or materials as the more expensive version. To put that in perspective for England fans in the United States, that is $150 and $100 respectively which to be fair to Nike is a similar price point as the 2014 USA World Cup jerseys.

Fans are upset primarily because the England kits used to cost closer to £30-50 which was considered affordable for the most part. Many Twitter users also pointed out that the kit looks so much like the Umbro kit from the last World Cup that they are essentially paying double or triple the price just for a Nike swoosh. Despite all the hubbub surrounding the launch and the price tag, the England faithful will still shell out the big bucks for the right to represent their country in the brand new kit. Hopefully our Chelsea FC stars will look just as good in the kits as the lads in the Nike photo shoot.

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