Aug 7, 2013; Miami Gardens, FL, USA; Chelsea midfielder Eden Hazard (17) dribbles the ball past Real Madrid defender Kleper de Laveran (3) during the second half of the International Champions Cup Championship finals at Sun Life Stadium. Mandatory Credit: Steve Mitchell-USA TODAY Sports

Chelsea FC: Eden Hazard Renews Nike Contract

MandatoryChelsea FC star Eden Hazard has renewed his endorsement contract with Nike despite being approached by Adidas. Adidas was looking to add Eden Hazard to its stable of players that includes global superstars Lionel Messi and David Beckham but the Belgian rebuffed them. Chelsea FC is one of Adidas's leading clubs and having the best player on a team with a global presence would have been quite a catch for the sporting apparel firm. However, Eden Hazard has been with Nike as his boot supplier since he was 16 and now looks set to become one of their leading advertising men joining Wayne Rooney, Cristiano Ronaldo, and Zlatan Ibrahimovic.

Raf Peeters, sports marketing manager of Nike Northern Europe on Eden Hazard extending his contract:

We are proud Eden has extended his contract. We expect a lot from Eden the coming years and he will play a prominent role in our marketing machine.

Some of the more paranoid among Chelsea fans may see this as another reason for Hazard to leave the Adidas-repped Chelsea for PSG, a Nike club. The role of sponsors has grown in recent years with some rumors claiming that sponsors would have paid a percentage of Ronaldo’s transfer fee if he were ever to head back to Manchester United. It makes sense for a sponsor to want their biggest stars not only wearing their boots but their kits as well so Hazard wearing Adidas boots would be ideal.

On the other side of the coin is that the two most famous and greatest footballers of this generation are not endorsed by the same company that sponsors their club. Messi wears a Nike kit for Barcelona but is an Adidas pitchman and vice versa for his La Liga rival Cristiano Ronaldo and Real Madrid. Sponsors may have grown their influence to a previously unheard of level but they have yet to dictate transfer policy at the highest level. So rest easy Chelsea fans, if Hazard leaves it will not be because Nike tells him to.

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Tags: Adidas Barcelona Cristiano Ronaldo Eden Hazard Messi Nike PSG Real Madrid

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