Nike Soccer has done it again with another brilliant commercial featuring some of the biggest names in football and all kinds of other stars. The ad is part of Nike’s “Risk Everything” and is another big budget, off the wall production. The commercial features a pickup match on a pitch in the UK presumably, where the boys take on the roles of their footballer heroes and their pitch at the park becomes the biggest stage in world football.
Check out the Nike World Cup Commercial below:
Some of the big names featured include notable Nike athletes Cristiano Ronaldo, Zlatan Ibrahimovic, Neymar, Kobe Bryant, and Chelsea FC’s very own Eden Hazard and David Luiz. This is similar to the 2006 Adidas campaign called “Jose+10″ but is different in that the kids take on the roles of their favorite players instead of simply dreaming them up. There is also shades of Nike’s “Write the Future” campaign which featured several Nike footballers including Didier Drogba. The irony of that commercial was that every player featured was either not selected to their country’s World Cup squad like Ronaldhino, or had a terrible time in South Africa like Drogba or Wayne Rooney.
This time around, Nike flexes its muscle over its competitors by showing how much of an influence they have on and off the pitch. Some of the biggest countries playing in the World Cup, including host nation Brazil, will be sporting Nike kits. Adidas still has Spain and Germany but in terms of sheer star power Nike wins with its combo of Ronaldo, Ibrahimovic, and Neymar. This should be an exciting World Cup (isn’t it always?) and the ads should be getting bigger and better the closer we get to kickoff.
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