Chelsea FC announced a partnership and sponsorship deal with Vietnamobile as the club’s “official mobile network services partner in Vietnam”. The deal is another step, combined with preseason tours and friendlies, in establishing Chelsea FC’s brand in the growing football fanbase that is Asia.
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Chelsea FC are no strangers to establishing a presence in Asia and they have gone on a number of tours all over the region in the years since becoming one of the major clubs in Europe. This move with Vietnamobile is reminiscent of deals made by clubs with a much larger commercial footprint than Chelsea FC’s such as Manchester United or Real Madrid.
"Chelsea Football Club is delighted to announce Vietnamobile as our official mobile network services partner in Vietnam.Vietnamobile launched in 2009 and is the fastest growing mobile communications operator in Vietnam, with a focus on network quality, competitive pricing and customer service.The three-year partnership allows Vietnamobile to offer co-branded products such as limited edition SIM cards and promotions in Vietnam while Chelsea fans in the country will also be able to access exclusive digital content including wallpapers, videos and ringtones.Chelsea Chief Executive Ron Gourlay said: ‘We are committed to bringing Chelsea FC as close as possible to our supporters around the world, and I am very pleased this partnership with Vietnamobile will allow us to extend that reach in a country where we are already very popular.’Garmon Shaw, CEO of Vietnamobile, said: ‘Football is the favourite sport in Vietnam – especially the Premier League and the European Champions League in which Chelsea FC are known as a leading contender. We are excited to partner with Chelsea and commit to bring this football-loving country a series of interesting activities to mutually benefit both parties.’Vietnam contributes significantly to our global fanbase, with more than one million Facebook ‘Likes’ for our official page in the country.Source: ChelseaFC.com"
Any move or partnership, excluding ones that include naming rights for Stamford Bridge, is going to be a good thing for Chelsea FC. More fans in more places means more money for the club and more money for the club means a better product on the field which we can all be very excited about.
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