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Chelsea’s mega Nike deal to boost transfer funds

By Travis Tyler

BEAVERTOWN, OR - MAY 8: President Barack Obama speaks to Nike Employees and other Oregonians at Nike Headquarters May 8, 2015 in Beaverton, Oregon. Obama spoke about the Trans-Pacific Partnership trade pacts which include the U.S. in a trade agreement with 11 other nations. (Photo by Natalie Behring/Getty Images)
BEAVERTOWN, OR - MAY 8: President Barack Obama speaks to Nike Employees and other Oregonians at Nike Headquarters May 8, 2015 in Beaverton, Oregon. Obama spoke about the Trans-Pacific Partnership trade pacts which include the U.S. in a trade agreement with 11 other nations. (Photo by Natalie Behring/Getty Images) /
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Chelsea have just announced a partnership with Nike that is the largest commercial deal in the club’s history. This should top up the coffers.

Money may not be able to buy John Stones (unless you’re Manchester City apparently). It also may not buy happiness. But what it will do is boost Chelsea’s ability to make big name signings, which is close enough.

The West Londoners and Nike have made their kit deal official, with Nike to become the manufacturer of all Chelsea related clothing. In return, Nike will pay them £60 million per season. This puts the Blues second only to Manchester United in regards to English kit deals.

Speaking about the agreement, Marina Granovskiai was understandably buoyed.

"This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs. – via chelseafc.com"

Initially reported in May, Chelsea paid £40 million to get out of their deal with Adidas. Days later the deal with Nike began to make the rounds. Such a deal rockets the club upwards in regards to kit deals.

For Nike, they are attaching themselves to one of the most popular and profitable clubs in the world. For Chelsea, the cash will roll in and allow the club to be more aggressive in the transfer market. It also makes the Blues less reliant on Roman Abramovich’s fortune.

Adidas’ kits have gotten progressively worse as years have passed by. They also were only paying them £30 million a year. Moving on from them was simply too sensible of a move to pass up.

Having one of the biggest kit deals in the world, better transfers, and kits that do not look like pyjamas. Is there anything else the Blues could ask for?

Oh yeah. A proper defence.

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