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Taco Bell, Dangote, Cronos: Six ideas for Chelsea’s next kit sponsor

By The Pride of London Staff

DUBLIN, IRELAND - JULY 10: Michy Batshuayi of Chelsea celebrates after scoring his team's first goal during the Pre-Season Friendly match between Bohemians FC and Chelsea FC at Dalymount Park on July 10, 2019 in Dublin, Ireland. (Photo by Charles McQuillan/Getty Images)
DUBLIN, IRELAND - JULY 10: Michy Batshuayi of Chelsea celebrates after scoring his team's first goal during the Pre-Season Friendly match between Bohemians FC and Chelsea FC at Dalymount Park on July 10, 2019 in Dublin, Ireland. (Photo by Charles McQuillan/Getty Images) /
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LONDON, ENGLAND – JANUARY 27: Andreas Christensen of Chelsea during the FA Cup Fourth Round match between Chelsea and Sheffield Wednesday at Stamford Bridge on January 27, 2019 in London, United Kingdom. (Photo by Catherine Ivill/Getty Images) /

3. Paddy Power (Nate Hofmann)

I find it endlessly fascinating that no fewer than 10 of the current Premier League clubs feature a sports gambling entity as their main shirt sponsor. The ethics of this seem murky at best, but as we all know, football is perfectly pure and has absolutely no history of any type of under the table business chicanery.

With that in mind, Chelsea could do worse than to get involved with arguably the United Kingodm’s biggest betting house: Paddy Power. While they are certainly no Chevrolet, Emirates, or Etihad, they are the creators of the “Save Our Shirt” campaign.

It is a long story involving Huddersfield Town and sashes, but the main conceit is that Paddy Power has vowed to leave the shirts of any club they sponsor unsullied by corporate branding. Just imagine if, in the overly commercialized orgy of branding and official (insert irrelevant product here) partners that is the Premier League, Chelsea were able to step onto the pitch swathed in an uninterrupted field of blue. Very few modern clubs have enjoyed this luxury, but the divine purity of recent Roma and Fiorentina kits (especially 2015/16) show just how impactful a lack of advertising can be.

A similarly minimalist kit for the Blues would be a sight to behold week in and week out. Obviously, there are much larger financial benefits from signing deals with bigger brands, but I would personally be willing to purchase enough of these kits to offset the difference between Paddy Power’s payout and that of, say, Amazon.

Related Story. Chelsea Tactics and Transfers: Young players growing for club and country. light

4. Cronos Group (Scott Brant)

Chelsea’s new sponsor should be something that can both help them on the pitch in addition to supplying the club with a lucrative sponsorship deal. And that should be Cronos Group, a Canadian hemp/cannabis producer that recently entered into the CBD oil business.

CBD oil is all the rage over the last few years, with benefits towards inflammation and pain when applied or used properly. With the current pressing Frank Lampard has the boys doing, some CBD would probably be welcomed.

The sponsorship deal should be a mutually beneficial agreement for both player and coach. Sure, you may think that is something that should be included in every sponsorship deal. But unlimited tires from Yokohama, only saves the Blues money off the pitch.

I have a sneaky feeling someone may choose a certain Mexican fast food restaurant as their sponsorship suggestion. This would be a prime example of the sponsor NOT helping the Blues on the pitch at all. Andreas Christensen already missed a start late last season with stomach issues. The Blues need something much more nutritious in order to help perform at the highest level.

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