Chelsea 2022/23 kit update: Home, away and third kit information

It’s that time of year again. New kits are being released by all of the top brands (Adidas, Nike, etc.) and megastores are being stocked up with the latest looks. Chelsea would have usually unveiled its uniforms for the upcoming season by now, accompanied by a grand media campaign from Nike. However, sanctions have prevented that from happening. The Blues are a little late to the party this year, but that doesn’t mean the jersey release won’t feature images and videos of current players donning the latest and greatest from the American sportswear company.

The kit rollout is one of the many things to get excited about in the coming weeks. New owner Todd Boehly is looking to hit the ground running alongside Marina Granovskaia and Thomas Tuchel as they look to bring some new signings in the door. The Chelsea Megastore at Stamford Bridge and online is finally back up after being closed for three months, so there is now an abundance of fans waiting to snatch up their club’s memorabilia. We’ve gotten a look at some of the rumored looks thanks to Footy Headlines, but before diving into the designs, there are some sponsorship setbacks that need to be discussed.

Here are the latest updates on Chelsea’s 2022/23 kits:

Sponsorships

Trivago has burst onto the scene as one of the most beloved club sponsors in recent years. The travel company is the official sponsor of the Blues’ training wear, but they were also one of the only major partners to stick around by the club’s side during the sanctions imposed on former owner Roman Abramovich. Chelsea’s two shirt sponsors—Three UK and Hyundai—both distanced themselves from the Russian-owned team. They went as far as to ask that their logos be removed from the kits, something that wasn’t possible under the government sanctions.

These decisions have hurt both companies as Boehly and Co. have reportedly decided to seek their own sponsorship deals. While the club didn’t confirm or deny these rumors, it did remove title sponsor, Three, from its sponsorships page on the official website. This only served to add fuel to the fire. On a smaller, yet still noticeable, scale, digital investing platform WhaleFin will take over for Hyundai as the Blues’ sleeve sponsor beginning next season. The deal is said to be valued at around £20 million per year, which doubles the South Korean motor company’s contributions to Chelsea. The Hong Kong-based financial company is also notably the new title sponsor for European giant Atletico Madrid. The logo features a simplified profile of a whale with the company’s name below.

As for the club’s title sponsor, it’s unclear if Three will continue its relationship with the Blues. The United Kingdom telecommunications company has one year remaining on its current, lucrative deal with Chelsea. Goal’s Nizaar Kinsella revealed that Three was on the verge of triggering a clause in the agreement with the English club that would extend the partnership for two more seasons. The sanctions put a swift stop to those plans, and there has been no official communication since. Rumors are beginning to swirl that the Blues are in search of a new main shirt sponsor. While common with 12 months remaining on deals, the new ownership will likely take some time to evaluate the situation. Boehly could be keen on cashing in on a more wealthy American sponsor, only time will tell.

Chelsea fans have been using Trivago’s logo for concept kit designs, but as of now, there are no plans for the travel company to take over as the title sponsor. It’ll be an interesting situation to watch as the summer drags on as it will impact the fans more than any other sponsorship decision made by the Blues. Now, let’s discuss the things we do know about next year’s kits.