Chelsea have faced a lot of issues since the change of ownership. Of course, their transfer activity has been the cause for heavy criticism from all corners of football, although we might be finally starting to see the results of their long-term vision. On the other hand, another issue is one that the fans might not have expected.
Chelsea have not had a steady front-of-shirt sponsor since the arrival of the new owners. Infinite Athlete was there for only one season, Damac for only a handful of games towards the end of the previous campaign.
This has meant that Chelsea have missed out on significant money. When was the last time that you saw a top European club struggle to land a front-of-shirt sponsor for so many years? It is a situation that needs to be rectified.
The Blues have announced a new long-term partnership. It is positive news but unfortunately, it is not regarding the front-of-shirt sponsor, which we have been waiting for.
Chelsea announce long-term deal but one problem remains
According to Chelsea's official website, they have announced a new long-term relationship with The Coca-Cola Company. That makes Coca-Cola the Official Soft Drink Supplier of the club across the UK and Europe.
For several weeks now, there have been rumours that Chelsea are close to agreeing a front-of-shirt sponsor. But there have been contrasting reports regarding the matter.
Some have suggested that the club have once again failed to find a long-term sponsor and will bring in someone until the end of the season. On the other hand, there have been others that claim that Chelsea are not interested in any more short-term deals and are searching for a solution, and have lowered their initial expectations when it comes to how much they want for the sponsorship deal.