Why Chelsea would sell Broja on transfer deadline day with Fulham keen

The Pride of London explain why Chelsea are apparently keen to sell striker Armando Broja, with west London rivals Fulham circling for the Albania international during the Premier League's winter transfer deadline day.
Chelsea v Aston Villa - Emirates FA Cup Fourth Round
Chelsea v Aston Villa - Emirates FA Cup Fourth Round / Ryan Pierse/GettyImages

Thanks for joining PoL as the market closes this Monday, February 1. Conveniently for clubs such as Chelsea, this feels like an extended and intense 24 hours of prospective business. We'd like to run you through any incomings and outgoings that have occurred. Along with covering that, we shall also take a look at probable and possible deals the Blues could complete.

First of all, Armando Broja. The centreforward hasn't been able to fulfil his significant promise in the top-flight for CFC as of yet. Although, players in his position thrive on form. That factor often derives from prolonged time in the starting lineup, as well as trust and security via the manager. I don't think the former Southampton loanee has quite enjoyed dependability from Mauricio Pochettino when fit this season.

However, if the head coach at Stamford Bridge doesn't favour Broja or wish to rely on him, then the best outcome must be reached for the athlete and team in general. But is that the case? Luckily reporter and Chelsea expert Olivia Buzaglo discussed the reasons for CFC deciding to loan or sell the 22-year-old.

Essentially, Buzaglo insightfully indicated towards profit that can be made from selling 'homegrown' talent. Without instant results from up-and-coming footballers, this Chels' regime seems eager to cash in.

Other Chelsea transfers

Latest CFC-linked players: Jonathan David, Amadou Onana, Karim Benzema, Evan Ferguson.

Meanwhile, David Datro Fofana, Ian Maatsen and Alex Matos have joined Burnley, Borussia Dortmund and Huddersfield Town respectively. Conor Gallagher is the only separate high profile Blue connected with leaving presently.